la carnita

Meet the guy behind Toronto's hand-lettered signs

Toronto is filled with nostalgia-inducing hand-lettered signs. And one local artist is responsible for lots of them.

Rcade Wizard, or Andrew Kidder, is a full-time sign painter. He uses a variety of techniques including hand-lettering and water-gilding (gold-leafing) on signs and menus across the city. "The good thing about sign painting is that it's out there to be seen," says Kidder who doesn't do much marketing.

According to Maclean's, many small businesses and corporations (including Starbucks, Chipotle and Toronto Hydro One) use hand-lettering in order to evoke a personal and authentic aesthetic. This down-home style may be ubiquitous in Toronto, but it's keeping Kidder busy.

la cubana

If you've ever left your house and walked around the city, you've likely seen his work. Kidder's clients include La Carnita, Home of the Brave, Bar Volo, The Drake and La Cubana.

okey doke

You can also spot his work at Okey Doke Tattoo Shop, Community 54, Nomad, Furlough, The Yukon, Chantecler, The Federal and Miss Things among many others.

cask days

As the featured artists at the 11th annual Cask Days, he created all of the branded artwork for the festival and even painted a massive piece on site."Everybody was basically carrying a glass with my artwork, so that was kind of neat to see," he says.

nomad

Kidder says he adopted his Rcade Wizard moniker during his "graffiti days" in the 1990s. While he'll occasionally paint walls for fun, you can see the majority of his work in storefront windows.

the yukon

Interested in more Toronto creators? Check out our profile of the guy behind many of Toronto's most recognizable restaurant signs.

Photo by Jesse Milns, Natta Summerky and Ryan Bolton.


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Arts

Toronto theatre could soon be redeveloped into condos

Huge art fair now open in Toronto showcases incredible and unusual art

Toronto magazine store that's been around for almost 20 years is shutting down

Someone in Toronto is transforming bike parking spots into yarn 'lollipops'

Broadway hit musical Back to the Future is coming to Toronto

This is what Nuit Blanche looked like in Toronto for 2024

A guide to Nuit Blanche 2024 in Toronto

21 things to see at Nuit Blanche Toronto 2024