Over the last few weeks I've seen them everywhere. In the Club District. On King East. Large posters plastered (illegally) to the side of hydro boxes, light poles, construction boarding and anything else that your friendly neighbourhood wheatpaster can locate. They're black, they're basic and they're mysterious, boldly announcing "It's time for something new" and teasing that timetoronto.com is coming soon.

But what is Time Toronto? A new nightclub? A magazine? A Toronto mayoral candidate website? A boutique selling funky watches? A little investigation reveals no answers. The web site leaves no clues, nor does the email I receive when I sign up to be notified of its impending launch.

A cursory review of the Who Is records reveals nothing as the registrant is the Domain Privacy Group c/o timetoronto.com.

Twitter comes up empty as does Facebook. So does anyone know? What is Time Toronto?