A Toronto coffee shop is now into day 12 of their campaign to have actor Idris Elba stop at their cafe while he's in town for TIFF this week.

A post shared by Grinder Coffee Gerrard (@grindercoffeegerrard) on Sep 9, 2017 at 7:28am PDT

Grinder, a cafe in Leslieville, embarked on their #IdrisNeedsGrinder campaign hoping that Elba will inevitably want a boost and drop by for a selfie while promoting his new movie Molly's Game in Toronto.

A post shared by Uli Himstedt (@ulihimstedt) on Sep 6, 2017 at 6:55am PDT

Elba, perhaps best known for his role as Stringer Bell in The Wire and as John Luther in Luther, was on the red carpet yesterday posing with fans.

You're welcome. @idriselba at the #TIFF17 premiere of MOLLY'S GAME. pic.twitter.com/xVKu6hd3IA

— TIFF (@TIFF_NET) September 9, 2017

He was also spotted last night with co-star Jessica Chastain at the post screening party for the film put on by Grey Goose Canada at The Citizen.

A post shared by blogTO (@blogto) on Sep 8, 2017 at 7:37pm PDT

Owner of Grinder Joelle Murray admits the campaign was born out of "pure fandom" and hopes it will draw attention to smaller, lesser-known areas of the city celebrities don't get the chance to see.

A post shared by Grinder Coffee Gerrard (@grindercoffeegerrard) on Aug 29, 2017 at 8:40am PDT

She says that so far the campaign has brought in new business, but no Idris.