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I must admit that I was skeptical at first. Since being in the industry, I have heard many stories of designers putting different tags on the same basic t-shirt and selling them to one store for $19.99 and to another store for $89.99. I know that price isn't a direct indication of quality, but buying clothes from a grocery store still seemed kind of weird to me.

I finally got a chance to check out the new Joe Fresh Style line that is available at the Superstore location at Dufferin & Steeles. The tops and t-shirts are great and have a higher quality than I expected. My favourite Joe Fresh piece is the plain Joe Classic Crew. They look nice, feel nice, don't look cheap, and best of all are only $8.

Picture taken from: Joe Fresh Style.