ovo u of t

OVO is launching a merch line in collaboration with U of T

If you need any more proof that Drake is ridiculously proud of his Toronto roots, look no further than his clothing brand's upcoming line. 

A new video posted to the October's Very Own Instragram page Wednesday teases the company's new line, which is set to launch this Friday.

And, in a move that's sure to evoke feelings of envy from Ryerson and York students alike, OVO's new merch is a collaboration with the University of Toronto.

The clip features four-time Olympic medalist and U of T alumna 
Kylie Masse walking around the university's campus wearing several different items of clothing featuring both the OVO symbol and the letter T.

ovo u of tFour photos shared to the brand's Instagram stories show even more of the items that will be released in two-days' time, including a varsity jacket, crewneck, t-shirt, baseball cap, long-sleeved shirt, gym shorts and quarter-zip. 

ovo u of tPrices for the items have yet to be released but, if they're anything like the other products sold by OVO, you can be sure they won't come cheap.

ovo u of tThe new merch line will be available for purchase in store and online starting Friday, Aug. 20.

Photos by

welcomeovo


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Fashion & Style

Here are the best Black Friday deals at Costco Canada

Toronto women make history with Nike partnership

Leon's and The Brick face allegations of deceptive marketing practices

Toronto fashion week kicks off with a spotlight on emerging Canadian designers

Canadians could cash in on class-action lawsuit filed against Old Navy and Gap

Toronto's island airport will be home to 3 nights of fashion shows

Toronto business that's been around since 1929 announces sudden closure

Breathtaking new Toronto building is home to 4-nights of fashion shows this week