toronto wolfpack

Toronto Wolfpack is launching its own brand of cannabis products

The Toronto Wolfpack has just announced that they're launching their very own line of cannabis products.

Our national rugby team has just launched a subsidiary called HowlBrands Inc., making them the first pro sports team to enter into the world of CBD products.

Selling organic pain solutions made from hemp, HowlBrands caters to the active folk with a suite of "athlete-focused cannabidiol products to the market". 

That includes their first product, a CBD-infused cream called Rugby Strength, which will be released in the next few months. 

You'll be able to get to the product with varying amounts of CBD extract (from 125 to 500 mg per bottle). There's no THC in it, meaning you won't be able to get high from any of their products.

The Toronto Wolfpack partnered with International Cannabis Corp. and Vancouver-based Organic Flower Investments Group to create the brand, which will eventually release more products like relief balms, sports pain tinctures, and roll-ons. 

Given the fact rugby is a full-contact sport without all the gear that football players wear, it's no surprise players on the Wolfpack team need some of that healing Mary Jane. 

Lead photo by

Toronto Wolfpack


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Sports & Play

Toronto Blue Jays selling super-cheap tickets for less than $10 each

Toronto traffic forces NHL team to walk to game against Maple Leafs

Former Toronto Raptors star Fred VanVleet goes viral after altercation with refs

This group of friends is making skateparks in Toronto more safe and inclusive

Runner turns Toronto map into a giant cartoon animation

Here's how to get tickets for the 2026 FIFA World Cup games in Toronto

William Nylander models for new Toronto Maple Leafs collab with OVO

Toronto's free outdoor skating rinks are about to open for the season