Tens of thousands of fans packed into the Rogers Centre this past weekend for the Toronto Blue Jays' AL Wild Card series versus the Seattle Mariners, and businesses around the dome were looking forward to a massive boost in business.

And that included parking.

One photo that made the rounds on social media showed a parking lot where prices were typically $25, marked up 100 per cent. And people were not pleased with the apparent gouging.

The $25 lot has playoff fever. pic.twitter.com/dLxRKgkJAj

— Rob Longley (@longleysunsport) October 7, 2022

Motorists looking to stash their car in Impark's facility 344 at 65 Navy Wharf Ct., immediately west of the dome, had to fork over a full-day fee of $50, twice as much as a non-playoff game day.

Parking in TO is brutal. Paid 40 bucks for a lot over a kilometre away on Canada Day.

— Tyler Sanders (@17tylersanders) October 7, 2022

The reaction to the post was universally negative. One fan did not mince words, accusing Impark of "price gouging" for raising prices.

@Impark this is how you treat your @BlueJays patrons??? I’ll never use one of your lots again. Price gouging at its finest.

— Cmac84.eth 🦖 (@CMcElhinney) October 7, 2022

Metrolinx's social media manager clearly jumped at the opportunity to remind baseball fans that they could save themselves a whole lot of money and hassle by taking public transportation to the game.

Transit is the best way to get to and from the big games this weekend! We also have extra trains on our Lakeshore East and West Lines (as well as UP Express) post-game to get fans home safely. ^jw

— Metrolinx (@Metrolinx) October 7, 2022

The apparently lucrative parking business even inspired one property owner to capitalize on their very distant driveway.

I will let someone park in my driveway for $15. I am in Brantford but right close to the GO bus stop!! Will take ya 3 hours to get there and home, but, hey, cheap parking! DM if interested!

— Postseason Jays Fan, 💉💉💉💉 (@JaysFan42049) October 7, 2022

blogTO reached out to Impark, the company managing the lot, seeking an explanation for the sudden price increase, but was not provided with a sufficient explanation.