A new Toronto-based startup wants to revolutionize matchmaking by taking it to a genetic level. According to the company, aptly named Instant Chemistry, research suggests that 40 per cent of physical attraction can be attributed to genetic compatibility. Ok, sure. I don't have the time to wade through decades of mind-numbing scientific journals to corroborate this, so I'll take that at face value.

From what I understand about evolution, it makes sense that our DNA would play a significant role in determining who it is we'd like to reproduce with. And besides, if you've ever read a Michel Houellebecq novel, the first thing you'll probably think at hearing of this scheme is that it represents the most logical progression of the online dating industry. Why bother with personality questionnaires when you can take it to the genes?

In quick brushstrokes, the company provides a basic kit to consumers who then test themselves and return the swab for analysis. At present, Instant Chemistry is paired with two pre-existing dating services ‐ Misty River Introductions (Ontario & Quebec) and Camelot Introductions (Manitoba & Saskatchewan) — who plan to match members based on the compatibility of their genetic tests. This is a pretty humble start given the size of these services, but I suppose that makes sense.

It would appear that most of Instant Chemistry's claims for the viability of this matchmaking potential involve our bodily scent, which is controlled by the Human Leukocyte Antigen (HLA). This all sounds like it make sense, but it will be interesting to see how practically it can be applied. What do you think? Is this the way of the future?